Jim Goodman is a retired fourth-generation dairy farmer from Wonewoc, Wis. He a graduate of the University of Wisconsin-Platteville with a B.S. in Animal Science, and also holds an M.S. in Reproductive Physiology from South Dakota State University. Jim and his wife Rebecca ran a 45-cow organic dairy and direct market beef farm in southwest Wisconsin for 40 years. His farming roots trace back to his great-grandparents' immigration from Ireland during the famine and the farm's original purchase in 1848. Jim credits more years of failed farm and social policy than he cares to think about as his motivation to advocate for a farmer-controlled consumer-oriented food system. Jim is a board member of Family Farm Defenders and is the current board president of the National Family Farm Coalition. The ideas expressed here are his own.